UB Publication Snapshot

Overview

Unfinished Business is an independent long‑form publication centered on pop culture, film, and generational commentary. Personal experience is used as cultural context rather than confession, with an emphasis on interpretation and sustained analysis over trend-driven coverage.

At a Glance

Reporting period: April 6 – December 31, 2025
Platform: Independent publication (Ghost CMS)
Publishing cadence: Primarily weekly long‑form essays published since launch (April 2025).

Audience & Reach

  • Active readers: 1,178
  • New users since launch: 1,185
  • International readership: 33 countries

Engagement

Engagement metrics reflect readership behavior since launch in April 2025.

  • Average engagement time: 2:24 per session
  • Engagement rate: 84.9%
  • Engaged sessions: 1,864
  • Engaged sessions per active user: 1.58
  • Primary traffic sources: Direct and organic search (non-paid)

Editorial Scope

Primary coverage areas include:

  • Film and television analysis (including franchise and legacy storytelling)
  • Pop culture and generational relevance
  • Long‑form narrative and interpretive essays
  • Audience behavior, identity, and cultural participation

Representative Work

Audience Engagement

Reader engagement includes repeat visits and direct feedback via email and on-site interaction. Several essays consistently generate above‑average engagement durations, indicating depth of readership rather than volume‑driven traffic.

San Diego Comic‑Con Coverage Intent

Coverage of San Diego Comic‑Con would focus on film and television franchises, legacy characters, and how audiences engage with large-scale pop culture events.

Reporting would emphasize on-the-ground observation, cultural context, and long-form interpretation over celebrity access or promotional coverage.