Press & Media
About Unfinished Business
Unfinished Business is a long-form publication founded in late April 2025. It focuses on real life, real humor, and the cultural narratives that influence how we navigate the world.
Essays blend grounded storytelling, emotional clarity, and cultural analysis, often through the lenses of trauma, resilience, family complexity, and modern pop-culture mythology.
About the Author
Heather Papovich is an essayist, cultural commentator, and longtime ghostwriter whose work explores trauma, resilience, reinvention, and the stories we use to navigate real life.
Her publication, Unfinished Business, reaches readers in 24 verified countries and is known for its blend of personal narrative, sharp cultural insight, and grounded, no-BS storytelling.
She writes about identity, emotional resilience, modern adulthood, and how pop culture, especially the MCU, helps us understand ourselves.
Platform Performance
(May–Nov 2025)
Verified GA4 metrics
Audience Overview
- 1,041 active users (YTD)
- 1,052 new users
- Read in 24 verified countries
Engagement
- 82% engagement rate
- Avg. engagement time: 2m 31s
- 1,596 engaged sessions
- 4,181 key events
- 18,409 total events
- Key event rate: 70.51%
- Strong scroll depth across long-form content
- Consistent returning user behavior
Geographic Reach
Strongest engagement from:
United States, Canada, United Kingdom, Australia, Ireland, Singapore, France
Traffic Sources
- Direct (primary driver)
- Facebook (organic +1 3-day paid ad in July)
- Google search (organic)
All growth outside one 3-day paid ad in July has been fully organic.
Selected Work
A sample of range and editorial focus:
- Beautiful Lies — Longform memoir
- Movies: Escape or Compass? — Pop culture and storytelling
- The Easiest 50 Pounds I Ever Lost — Personal evolution
- Enough — Family dynamics and boundaries
(Additional samples available in the media kit.)
Editorial Strengths
- Emotionally precise longform narrative
- High reader retention and depth of engagement
- Culturally literate analysis (MCU, film, media ecosystems)
- Humor used strategically for clarity, not deflection.
- Clear, grounded writing without sensationalism
Coverage Areas
- Memoir and creative nonfiction
- Trauma, resilience, reinvention
- Pop culture and storytelling
- Modern media behavior
- Family dynamics and boundary-setting
- Grief, identity, and everyday emotional complexity
Partnership Opportunities
- Editorial features and collaborations
- Interviews and podcast appearances
- Longform essays and narrative development
- Brand-safe sponsored stories
- Ghostwriting
- Copywriting (websites, funnels, email sequences)
- Affiliate partnerships
Contact
For interviews, collaboration, or press credentials:
📬 heather@justunfinishedbusiness.com
📎 Media kit available on request